There is a long, long list of things I have learned over the years. For the most part, I would charge $30–$25 for a single piece of content that is just a paragraph that I could have written at some point in my career. While that might be a great deal for me, I have found that people like to take a lot more than you’re worth. For one, you can get creative. I know because I was a part of a successful agency with more than 30 writers that were the top writers on the agency payroll. These guys were the ones that did most of the heavy lifting, and they were the ones that were selling it. If you want to get paid and show your worth, you have to be the creative type, the one that makes the most eye candy. They loved it.
I also have a theory about how to price yourself. If I were an Amazon.com employee, I would work for the most reasonable amount I could afford. If I worked for someone from another company, I’d look even more for my cheapest price so I could get a better deal. Here’s an example if you don’t know what I’m talking about. My job at my local university is in the news business. The only major piece of news I write about is the results from the NCAA basketball tournament. At the moment, it could cost me between $0 and $30 for one piece of content related to it. On top of that, I am also paid to do publicity for the university in various ways and even get paid to speak at various venues. On top of that, I get to do the actual work of reporting on the college basketball tournament as well while also receiving a $300 hourly rate. While all that content would cost more than $30, if it could be done for $10, I’d accept that offer.
So while it’s important to not be a freelancer who is “too cheap” (as we all know, if you’re $15 a day, you’ll quit your job) or to be too cheap (as we all know, paying $30 for a single little paragraph is not too cheap), let’s say we’re dealing with something much more significant. Let’s say a company is offering you a job and you think you might be able to get away with paying $30 for that piece of content. If, for whatever reasons, you decide you don’t want to work for $30 anymore, but you’re looking for something in
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