A few years ago, she said, “Maybe in 2015 the world would be better.” Last year, she said, “What was once the only question asked on your behalf is now a tool to help you work and get things done.” “We’ve given them this enormous responsibility to be the best voice assistant ever created,” says Siri’s creator Craig Federighi over the top of his phone. “And we are in a situation where we are making their voice smarter than anybody’s in history.” Federighi calls Siri a “miracle” from Google, the company that has been the dominant voice assistant maker since 2009 when it spun off its natural language service, Pronunciation, from the search giant. And while both Apple Siri and Google Now are now in the spotlight, he says Siri’s mission and the company he led on the project, Waze, are bigger than any one product.
To be certain, the iPhone — the main driver for this development — is now a billion dollar machine, but Siri is just a part of the larger Apple ecosystem of features and apps. With the new iPhone 6 and 6 Plus, Apple also expanded its cloud offerings, and Siri can now access to iCloud Drive storage if that’s of use to you. In addition to voice searches from its iPhone apps, Siri can access Google Maps from Safari. If you ask Siri which country is the capital of the U.S., for instance, it will provide the correct answer and give an overview of the available transportation options. And as is the case with Siri, you can control voice assistant functionality from your phone without touching your iOS device at all. “For the first time ever, Apple has truly democratized computing with Siri,” says Federighi. “It was the perfect platform to realize all the things we wanted to do.” He calls the device the “next generation of the desktop,” but with a few notable differences. Apple’s Siri and Google Now have both an app ecosystem, meaning users can use the voice interfaces to control a range of products and services. And since both of the iOS devices have GPS-enabled features, you can use the devices independently. However, while Google Now offers location-based services — like directions and traffic alerts — Siri doesn’t, and this is one of the most surprising decisions made by Apple. At home and on the go, Siri is the voice control that you’ll find on your iPhone, iPad, or Mac. The ability to do these things from your phone — and the fact that Apple will make it easier
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